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- 2011016514 contributor B12119057.
- 2011016514 created "c2012.".
- 2011016514 date "2012".
- 2011016514 date "c2012.".
- 2011016514 dateCopyrighted "c2012.".
- 2011016514 description "Includes bibliographical references and index.".
- 2011016514 description "Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?".
- 2011016514 extent "xvii, 197 p.;".
- 2011016514 identifier "9780203597033 (ebk.)".
- 2011016514 identifier "9780415548427 (alk. paper)".
- 2011016514 identifier "9780415548434 (pbk. : alk. paper)".
- 2011016514 isPartOf "Comedia".
- 2011016514 issued "2012".
- 2011016514 issued "c2012.".
- 2011016514 language "eng".
- 2011016514 publisher "Abingdon, Oxon ; New York : Routledge,".
- 2011016514 spatial "Great Britain.".
- 2011016514 spatial "United States.".
- 2011016514 subject "384.55068/8 22".
- 2011016514 subject "Branding (Marketing) Great Britain.".
- 2011016514 subject "Branding (Marketing) United States.".
- 2011016514 subject "HE8700.8 .J63 2012".
- 2011016514 subject "Television broadcasting Great Britain.".
- 2011016514 subject "Television broadcasting United States.".
- 2011016514 tableOfContents "Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?".
- 2011016514 title "Branding television / Catherine Johnson.".
- 2011016514 type "text".