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- 2011017544 contributor B12120255.
- 2011017544 contributor B12120256.
- 2011017544 created "2011.".
- 2011017544 date "2011".
- 2011017544 date "2011.".
- 2011017544 dateCopyrighted "2011.".
- 2011017544 description "Includes bibliographical references and index.".
- 2011017544 description "Machine generated contents note: 1.Marketing and services -- 2.The nature of services marketing -- 3.Marketing planning for services: the process -- 4.Marketing planning for services: the problems -- 5.Marketing planning Phase One: the strategic context -- 6.Marketing planning Phase Two: the situation review (Part 1) -- 7.Marketing planning Phase Two: the situation review (Part 2) -- 8.Marketing planning Phase Three: marketing strategy formulation -- 9.Marketing planning Phase Four: resource allocation, monitoring and detailed planning (Part 1: the budget, the service product plan and the communications plan) -- 10.Marketing planning Phase Four: resource allocation, monitoring and detailed planning (Part 2: price, place, people, processes and customer service) -- 11.Organizing for marketing planning -- 12.Measuring the effectiveness of marketing plans for service businesses -- 13.A step-by-step marketing planning system for service businesses.".
- 2011017544 extent "xv, 495 p. :".
- 2011017544 identifier "0470979097 (pbk. : alk. paper)".
- 2011017544 identifier "9780470979099 (pbk. : alk. paper)".
- 2011017544 issued "2011".
- 2011017544 issued "2011.".
- 2011017544 language "eng".
- 2011017544 publisher "Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley,".
- 2011017544 subject "658.8/02 23".
- 2011017544 subject "HD9980.5 .M388 2011".
- 2011017544 subject "Service industries Marketing.".
- 2011017544 subject "Service industries Planning.".
- 2011017544 tableOfContents "Machine generated contents note: 1.Marketing and services -- 2.The nature of services marketing -- 3.Marketing planning for services: the process -- 4.Marketing planning for services: the problems -- 5.Marketing planning Phase One: the strategic context -- 6.Marketing planning Phase Two: the situation review (Part 1) -- 7.Marketing planning Phase Two: the situation review (Part 2) -- 8.Marketing planning Phase Three: marketing strategy formulation -- 9.Marketing planning Phase Four: resource allocation, monitoring and detailed planning (Part 1: the budget, the service product plan and the communications plan) -- 10.Marketing planning Phase Four: resource allocation, monitoring and detailed planning (Part 2: price, place, people, processes and customer service) -- 11.Organizing for marketing planning -- 12.Measuring the effectiveness of marketing plans for service businesses -- 13.A step-by-step marketing planning system for service businesses.".
- 2011017544 title "Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.".
- 2011017544 type "text".