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- 2011019211 contributor B12122254.
- 2011019211 contributor B12122255.
- 2011019211 created "2011.".
- 2011019211 date "2011".
- 2011019211 date "2011.".
- 2011019211 dateCopyrighted "2011.".
- 2011019211 description "Includes bibliographical references and indexes.".
- 2011019211 description "Marketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability.".
- 2011019211 extent "xviii, 493 p. :".
- 2011019211 identifier "9780273735960 (pbk.)".
- 2011019211 issued "2011".
- 2011019211 issued "2011.".
- 2011019211 language "eng".
- 2011019211 publisher "Harlow, England ; New York : Prentice Hall,".
- 2011019211 subject "658.8 23".
- 2011019211 subject "HF5415 .K6362 2011".
- 2011019211 subject "Marketing.".
- 2011019211 tableOfContents "Marketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability.".
- 2011019211 title "Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.".
- 2011019211 type "text".