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- 2011020377 contributor B12123653.
- 2011020377 created "2012.".
- 2011020377 date "2012".
- 2011020377 date "2012.".
- 2011020377 dateCopyrighted "2012.".
- 2011020377 description "Includes bibliographical references and index.".
- 2011020377 description "Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment.".
- 2011020377 extent "xx, 388 p. :".
- 2011020377 identifier "9780203349908 (ebk.)".
- 2011020377 identifier "9780415579933 (hbk.)".
- 2011020377 isPartOf "Routledge handbooks".
- 2011020377 isPartOf "Routledge handbooks.".
- 2011020377 issued "2012".
- 2011020377 issued "2012.".
- 2011020377 language "eng".
- 2011020377 publisher "Abingdon, Oxon ; New York : Routledge,".
- 2011020377 subject "324.7/3 23".
- 2011020377 subject "Campaign management.".
- 2011020377 subject "Communication in politics.".
- 2011020377 subject "Government publicity.".
- 2011020377 subject "JF2112.P8 R68 2012".
- 2011020377 subject "Political campaigns.".
- 2011020377 subject "Public relations and politics.".
- 2011020377 tableOfContents "Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment.".
- 2011020377 title "Routledge handbook of political marketing / edited by Jennifer Lees-Marshment.".
- 2011020377 type "text".