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- 2011023368 contributor B12127130.
- 2011023368 contributor B12127131.
- 2011023368 created "c2011.".
- 2011023368 date "2011".
- 2011023368 date "c2011.".
- 2011023368 dateCopyrighted "c2011.".
- 2011023368 description "Includes bibliographical references and index.".
- 2011023368 description "Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion : brand sweet spots and actions.".
- 2011023368 extent "xiv, 185 p. :".
- 2011023368 identifier "155753585X (cloth)".
- 2011023368 identifier "9781557535856 (cloth)".
- 2011023368 issued "2011".
- 2011023368 issued "c2011.".
- 2011023368 language "eng".
- 2011023368 publisher "West Lafayette, Ind. : Purdue University Press,".
- 2011023368 spatial "United States".
- 2011023368 spatial "United States.".
- 2011023368 subject "306.874/3 23".
- 2011023368 subject "Consumer behavior United States.".
- 2011023368 subject "Consumers' preferences United States.".
- 2011023368 subject "HQ759 .C54 2011".
- 2011023368 subject "Mothers United States Attitudes.".
- 2011023368 subject "Relationship marketing United States.".
- 2011023368 tableOfContents "Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion : brand sweet spots and actions.".
- 2011023368 title "Tuning into mom : understanding America's most powerful consumer / Michal Clements, Teri Lucie Thompson.".
- 2011023368 type "text".