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- 2011024074 contributor B12127969.
- 2011024074 created "c2012.".
- 2011024074 date "2012".
- 2011024074 date "c2012.".
- 2011024074 dateCopyrighted "c2012.".
- 2011024074 extent "xiv, 210 p. ;".
- 2011024074 identifier "1118103521 (acid-free paper)".
- 2011024074 identifier "9781118103524 (acid-free paper)".
- 2011024074 identifier 9781118103524.jpg.
- 2011024074 issued "2012".
- 2011024074 issued "c2012.".
- 2011024074 language "eng".
- 2011024074 publisher "Hoboken, N.J. : John Wiley & Sons,".
- 2011024074 subject "658.8/27 23".
- 2011024074 subject "Branding (Marketing)".
- 2011024074 subject "HF5415.1255 .M67 2012".
- 2011024074 title "Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan.".
- 2011024074 type "text".