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- 2011025553 contributor B12129713.
- 2011025553 contributor B12129714.
- 2011025553 created "c2012.".
- 2011025553 date "2012".
- 2011025553 date "c2012.".
- 2011025553 dateCopyrighted "c2012.".
- 2011025553 description "Includes bibliographical references and index.".
- 2011025553 description "What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues.".
- 2011025553 extent "x, 291 p. ;".
- 2011025553 identifier "0071761683 (alk. paper)".
- 2011025553 identifier "9780071761680 (alk. paper)".
- 2011025553 issued "2012".
- 2011025553 issued "c2012.".
- 2011025553 language "eng".
- 2011025553 publisher "New York : McGraw-Hill,".
- 2011025553 subject "658.8/16 23".
- 2011025553 subject "Customer relations.".
- 2011025553 subject "HF5416.5 .M33 2012".
- 2011025553 subject "Pricing.".
- 2011025553 subject "Value.".
- 2011025553 tableOfContents "What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues.".
- 2011025553 title "Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / by Harry Macdivitt, Mike Wilkinson.".
- 2011025553 type "text".