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- 2011026032 contributor B12130317.
- 2011026032 contributor B12130318.
- 2011026032 created "2012.".
- 2011026032 date "2012".
- 2011026032 date "2012.".
- 2011026032 dateCopyrighted "2012.".
- 2011026032 description "Includes bibliographical references and index.".
- 2011026032 description "Public management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strategy -- Marketing instruments -- Public communication: an introduction -- Communication model and strategy -- Communication instruments -- Communication control -- Crisis communication.".
- 2011026032 extent "x, 261 p. ;".
- 2011026032 identifier "9780203144923 (ebook)".
- 2011026032 identifier "9780415448970 (hbk.)".
- 2011026032 identifier "9780415448987 (pbk.)".
- 2011026032 isPartOf "Routledge masters in public management".
- 2011026032 issued "2012".
- 2011026032 issued "2012.".
- 2011026032 language "eng".
- 2011026032 publisher "New York : Routledge,".
- 2011026032 subject "352.7/48 23".
- 2011026032 subject "Communication in public administration.".
- 2011026032 subject "Government publicity.".
- 2011026032 subject "JF1525.P8 P37 2012".
- 2011026032 tableOfContents "Public management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strategy -- Marketing instruments -- Public communication: an introduction -- Communication model and strategy -- Communication instruments -- Communication control -- Crisis communication.".
- 2011026032 title "Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.".
- 2011026032 type "text".