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- 2011026118 contributor B12130413.
- 2011026118 contributor B12130414.
- 2011026118 created "2012.".
- 2011026118 date "2012".
- 2011026118 date "2012.".
- 2011026118 dateCopyrighted "2012.".
- 2011026118 description "Includes bibliographical references and index.".
- 2011026118 description "The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding.".
- 2011026118 extent "176 p. :".
- 2011026118 identifier "0203145151 (ebk.)".
- 2011026118 identifier "0415885175 (hc : alk. paper)".
- 2011026118 identifier "9780203145159 (ebk.)".
- 2011026118 identifier "9780415885171 (hc : alk. paper)".
- 2011026118 isPartOf "Routledge critical studies in public management ; 8".
- 2011026118 issued "2012".
- 2011026118 issued "2012.".
- 2011026118 language "eng".
- 2011026118 publisher "New York : Routledge,".
- 2011026118 subject "352.7/48 23".
- 2011026118 subject "Branding (Marketing)".
- 2011026118 subject "Communication in public administration.".
- 2011026118 subject "Government publicity.".
- 2011026118 subject "JF1525.C59 E75 2012".
- 2011026118 subject "Public relations and politics.".
- 2011026118 tableOfContents "The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding.".
- 2011026118 title "Branding in governance and public management / by Jasper Eshuis and Erik-Hans Klijn.".
- 2011026118 type "text".