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- 2011026488 alternative "Naresh K. Malhotra".
- 2011026488 contributor B12130859.
- 2011026488 contributor B12130860.
- 2011026488 created "c2011.".
- 2011026488 date "2011".
- 2011026488 date "c2011.".
- 2011026488 dateCopyrighted "c2011.".
- 2011026488 description "Includes bibliographical references and index.".
- 2011026488 description "v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.".
- 2011026488 extent "9 v. :".
- 2011026488 identifier "9788132105176 (hbk. : alk. paper)".
- 2011026488 isPartOf "Legends in marketing".
- 2011026488 issued "2011".
- 2011026488 issued "c2011.".
- 2011026488 language "eng".
- 2011026488 publisher "New Delhi ; Thousand Oaks : SAGE,".
- 2011026488 subject "658.80092 23".
- 2011026488 subject "HF5415.2 .M289 2011".
- 2011026488 subject "Malhotra, Naresh K.".
- 2011026488 subject "Marketing research.".
- 2011026488 subject "Marketing.".
- 2011026488 tableOfContents "v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.".
- 2011026488 title "Legends in marketing. Naresh K. Malhotra / series editor, Jagdish N. Sheth.".
- 2011026488 title "Naresh K. Malhotra".
- 2011026488 type "text".