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- 2011027015 contributor B12131489.
- 2011027015 created "c2012.".
- 2011027015 date "2012".
- 2011027015 date "c2012.".
- 2011027015 dateCopyrighted "c2012.".
- 2011027015 description "Includes bibliographical references and index.".
- 2011027015 description "Theory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience.".
- 2011027015 extent "xvi, 277 p. :".
- 2011027015 identifier "1412986559 (pbk.)".
- 2011027015 identifier "9781412986557 (pbk.)".
- 2011027015 issued "2012".
- 2011027015 issued "c2012.".
- 2011027015 language "eng".
- 2011027015 publisher "Thousand Oaks, Calif. : SAGE Publications,".
- 2011027015 subject "362.101/4 23".
- 2011027015 subject "Communication in public health.".
- 2011027015 subject "RA423.2 .H423 2012".
- 2011027015 tableOfContents "Theory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience.".
- 2011027015 title "Health communication message design : theory and practice / editor, Hyunyi Cho.".
- 2011027015 type "text".