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- 2011027396 contributor B12131935.
- 2011027396 created "2012.".
- 2011027396 date "2012".
- 2011027396 date "2012.".
- 2011027396 dateCopyrighted "2012.".
- 2011027396 description "Includes bibliographical references and index.".
- 2011027396 extent "xxix, 614 p. :".
- 2011027396 identifier "0203149548".
- 2011027396 identifier "0415886619 (hbk)".
- 2011027396 identifier "0415886627 (pbk)".
- 2011027396 identifier "9780203149546".
- 2011027396 identifier "9780415886611 (hbk)".
- 2011027396 identifier "9780415886628 (pbk)".
- 2011027396 isPartOf "Routledge communication series".
- 2011027396 isPartOf "Routledge communication series.".
- 2011027396 issued "2012".
- 2011027396 issued "2012.".
- 2011027396 language "eng".
- 2011027396 publisher "New York : Routledge,".
- 2011027396 subject "659.101 23".
- 2011027396 subject "Advertising.".
- 2011027396 subject "HF5821 .A384 2012".
- 2011027396 title "Advertising theory / edited by Shelly Rodgers and Esther Thorson.".
- 2011027396 type "text".