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- 2011029495 contributor B12134391.
- 2011029495 contributor B12134392.
- 2011029495 created "c2012.".
- 2011029495 date "2012".
- 2011029495 date "c2012.".
- 2011029495 dateCopyrighted "c2012.".
- 2011029495 description "The journey from product to context -- Context and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return : introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company's database -- An enabling systems architecture -- Creative pricing.".
- 2011029495 extent "vi, 264 p. :".
- 2011029495 identifier "0071772464 (alk. paper)".
- 2011029495 identifier "9780071772464 (alk. paper)".
- 2011029495 issued "2012".
- 2011029495 issued "c2012.".
- 2011029495 language "eng".
- 2011029495 publisher "New York : McGraw-Hill,".
- 2011029495 subject "658.8/16 23".
- 2011029495 subject "HF5416.5 .D63 2012".
- 2011029495 subject "Marketing.".
- 2011029495 subject "Pricing.".
- 2011029495 tableOfContents "The journey from product to context -- Context and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return : introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company's database -- An enabling systems architecture -- Creative pricing.".
- 2011029495 title "Contextual pricing : the death of list price and the new reality / Rob Docters, John Hanson, Cecilia Nguyen, Michael Barzelay.".
- 2011029495 type "text".