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- 2011030385 contributor B12135443.
- 2011030385 created "c2012.".
- 2011030385 date "2012".
- 2011030385 date "c2012.".
- 2011030385 dateCopyrighted "c2012.".
- 2011030385 description "Includes bibliographical references and index.".
- 2011030385 description "Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers.".
- 2011030385 extent "xvii, 222 p. ;".
- 2011030385 identifier "0520266528 (cloth : alk. paper)".
- 2011030385 identifier "9780520266520 (cloth : alk. paper)".
- 2011030385 identifier 10533540.
- 2011030385 issued "2012".
- 2011030385 issued "c2012.".
- 2011030385 language "eng".
- 2011030385 publisher "Berkeley : University of California Press,".
- 2011030385 spatial "United States.".
- 2011030385 subject "381.3 23".
- 2011030385 subject "Consumer behavior Moral and ethical aspects United States.".
- 2011030385 subject "HD60 .E38 2012".
- 2011030385 subject "Social responsibility of business United States.".
- 2011030385 tableOfContents "Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers.".
- 2011030385 title "Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help / Mara Einstein.".
- 2011030385 type "text".