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- 2011032257 contributor B12137659.
- 2011032257 contributor B12137660.
- 2011032257 created "2012.".
- 2011032257 date "2012".
- 2011032257 date "2012.".
- 2011032257 dateCopyrighted "2012.".
- 2011032257 description "Includes bibliographical references and index.".
- 2011032257 description "Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.".
- 2011032257 extent "xix, 380 p. :".
- 2011032257 identifier "0203148975 (e-book)".
- 2011032257 identifier "0415888034 (pbk. : alk. paper)".
- 2011032257 identifier "0415891809 (hardback : alk. paper)".
- 2011032257 identifier "9780203148976 (e-book)".
- 2011032257 identifier "9780415888035 (pbk. : alk. paper)".
- 2011032257 identifier "9780415891806 (hardback : alk. paper)".
- 2011032257 issued "2012".
- 2011032257 issued "2012.".
- 2011032257 language "eng".
- 2011032257 publisher "New York : Routledge,".
- 2011032257 subject "808/.066302 23".
- 2011032257 subject "Broadcast journalism Authorship.".
- 2011032257 subject "Journalism Authorship.".
- 2011032257 subject "Mass media Authorship.".
- 2011032257 subject "P96.A86 W48 2012".
- 2011032257 subject "Public relations Authorship.".
- 2011032257 tableOfContents "Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.".
- 2011032257 title "Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.".
- 2011032257 type "text".