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- 2011032327 contributor B12137742.
- 2011032327 contributor B12137743.
- 2011032327 created "c2012.".
- 2011032327 date "2012".
- 2011032327 date "c2012.".
- 2011032327 dateCopyrighted "c2012.".
- 2011032327 description "Back to the future-what really works -- Turning a problematic media environment to your advantage -- Hard-nosed, tough-minded investing in media & marketing -- If you use mass ad media, make your ad dollars do more -- Taking it to the streets : neibhborhood marketing strategies -- Getting your hands dirty : neighborhood marketing tactics -- Re-thinking the business you are in -- Inside your four walls -- The postman as your salesman : using the most reliable small business marketing media-direct mail -- Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media -- The not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed -- Profitable espionage : data mining, intelligence gathering and covert operations.".
- 2011032327 description "Includes bibliographical references and index.".
- 2011032327 extent "xiii, 234 p. :".
- 2011032327 identifier "1599184397 (alk. paper)".
- 2011032327 identifier "9781599184395".
- 2011032327 issued "2012".
- 2011032327 issued "c2012.".
- 2011032327 language "eng".
- 2011032327 publisher "[Irvine, Calif.] : Entrepreneur Press,".
- 2011032327 subject "658.8 23".
- 2011032327 subject "HF5415 .K4515 2012".
- 2011032327 subject "Marketing.".
- 2011032327 tableOfContents "Back to the future-what really works -- Turning a problematic media environment to your advantage -- Hard-nosed, tough-minded investing in media & marketing -- If you use mass ad media, make your ad dollars do more -- Taking it to the streets : neibhborhood marketing strategies -- Getting your hands dirty : neighborhood marketing tactics -- Re-thinking the business you are in -- Inside your four walls -- The postman as your salesman : using the most reliable small business marketing media-direct mail -- Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media -- The not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed -- Profitable espionage : data mining, intelligence gathering and covert operations.".
- 2011032327 title "No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses / Dan S. Kennedy & Jeff Slutsky.".
- 2011032327 type "text".