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- 2011032358 contributor B12137776.
- 2011032358 created "2012.".
- 2011032358 date "2012".
- 2011032358 date "2012.".
- 2011032358 dateCopyrighted "2012.".
- 2011032358 description "Includes bibliographical references (p. [469]-481) and index.".
- 2011032358 extent "xviii, 492 p. :".
- 2011032358 identifier "9780749465155 (pbk.)".
- 2011032358 issued "2012".
- 2011032358 issued "2012.".
- 2011032358 language "eng".
- 2011032358 publisher "London ; Philadelphia : Kogan Page,".
- 2011032358 subject "658.8/343 23".
- 2011032358 subject "Brand name products Management.".
- 2011032358 subject "HD69.B7 K37 2012".
- 2011032358 title "The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.".
- 2011032358 type "text".