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- 2011032420 contributor B12137838.
- 2011032420 created "2011.".
- 2011032420 date "2011".
- 2011032420 date "2011.".
- 2011032420 dateCopyrighted "2011.".
- 2011032420 description "Includes bibliographical references and index.".
- 2011032420 description "What's in a name? IP addresses. Domain names. Search engines -- First impressions last. How the human brain works. Whole-brain branding. The good, the bad, and the largely indifferent. Who has the prettiest child? -- Say what you mean and mean what you say. About us. Products and services. Contact us. FAQs. News and investor relations. Search engines and site maps -- It's a small world after all. The hypothetical Pie Co. Brand positioning. Segmentation -- Okay, you built it ; that doesn't mean they're coming. Online clubs and memberships. The online community. Playing games. Offline/online vouchers. Competitions. Other stuff -- Functionality now and for the future. Java, Flash, and techie stuff. Functionality -- The luxury brand debate. Online shopping. The winds of change -- It's all in the best possible taste. Corporate philanthropy and the web. Charity begins at home. The giving mall. The web's contribution -- The emotionally intelligent web site. What is emotional intelligence? EI and the branded web site. The web site emotional intelligence model. the emotional impact of a branded web site. The evolution of a branded web site.".
- 2011032420 extent "p. cm.".
- 2011032420 identifier "9781581158762".
- 2011032420 issued "2011".
- 2011032420 issued "2011.".
- 2011032420 language "eng".
- 2011032420 publisher "New York, NY : Allworth Press,".
- 2011032420 subject "658.8/2702854678 23".
- 2011032420 subject "Brand name products.".
- 2011032420 subject "Electronic commerce.".
- 2011032420 subject "HF5415.1265 .C6363 2011".
- 2011032420 subject "Internet marketing.".
- 2011032420 subject "Web sites Design.".
- 2011032420 tableOfContents "What's in a name? IP addresses. Domain names. Search engines -- First impressions last. How the human brain works. Whole-brain branding. The good, the bad, and the largely indifferent. Who has the prettiest child? -- Say what you mean and mean what you say. About us. Products and services. Contact us. FAQs. News and investor relations. Search engines and site maps -- It's a small world after all. The hypothetical Pie Co. Brand positioning. Segmentation -- Okay, you built it ; that doesn't mean they're coming. Online clubs and memberships. The online community. Playing games. Offline/online vouchers. Competitions. Other stuff -- Functionality now and for the future. Java, Flash, and techie stuff. Functionality -- The luxury brand debate. Online shopping. The winds of change -- It's all in the best possible taste. Corporate philanthropy and the web. Charity begins at home. The giving mall. The web's contribution -- The emotionally intelligent web site. What is emotional intelligence? EI and the branded web site. The web site emotional intelligence model. the emotional impact of a branded web site. The evolution of a branded web site.".
- 2011032420 title "The art of digital branding / Ian Cocoran.".
- 2011032420 type "text".