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- 2011033603 contributor B12139238.
- 2011033603 created "2011.".
- 2011033603 date "2011".
- 2011033603 date "2011.".
- 2011033603 dateCopyrighted "2011.".
- 2011033603 description "Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market.".
- 2011033603 extent "xii, 255 p. ;".
- 2011033603 identifier "9780273756293 (pbk.)".
- 2011033603 isPartOf "Brilliant".
- 2011033603 issued "2011".
- 2011033603 issued "2011.".
- 2011033603 language "eng".
- 2011033603 publisher "Harlow, England ; New York : Pearson Prentice Hall,".
- 2011033603 subject "658.8/02 23".
- 2011033603 subject "Customer relations.".
- 2011033603 subject "HF5415.13 .L553 2011".
- 2011033603 subject "Marketing Management.".
- 2011033603 subject "Sales promotion.".
- 2011033603 tableOfContents "Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market.".
- 2011033603 title "Marketing plans : what to know and do to make a successful plan / Ian Linton.".
- 2011033603 type "text".