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- 2011034397 contributor B12140197.
- 2011034397 contributor B12140198.
- 2011034397 created "2012.".
- 2011034397 date "2011".
- 2011034397 date "2012.".
- 2011034397 dateCopyrighted "2012.".
- 2011034397 description "Includes bibliographical references and index.".
- 2011034397 description "Machine generated contents note: -- Preface -- Acknowledgements -- Guided Tour -- Chapter 1: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online world -- Chapter 8: Internal communications -- Chapter 9: Crisis management -- Chapter 10: Corporate social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading -- Glossary.".
- 2011034397 extent "xxii, 347 p. :".
- 2011034397 identifier "9780230240094 (pbk.)".
- 2011034397 issued "2011".
- 2011034397 issued "2012.".
- 2011034397 language "eng".
- 2011034397 publisher "Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan,".
- 2011034397 subject "659.2 23".
- 2011034397 subject "BUSINESS & ECONOMICS / Advertising & Promotion. bisacsh".
- 2011034397 subject "BUSINESS & ECONOMICS / Industries / Media & Communications Industries. bisacsh".
- 2011034397 subject "BUSINESS & ECONOMICS / Public Relations. bisacsh".
- 2011034397 subject "HD59 .M644 2011".
- 2011034397 subject "Public relations.".
- 2011034397 tableOfContents "Machine generated contents note: -- Preface -- Acknowledgements -- Guided Tour -- Chapter 1: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online world -- Chapter 8: Internal communications -- Chapter 9: Crisis management -- Chapter 10: Corporate social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading -- Glossary.".
- 2011034397 title "PR today : the authoritative guide to public relations / Trevor Morris, Simon Goldsworthy.".
- 2011034397 type "text".