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- 2011036495 contributor B12142672.
- 2011036495 created "c2012.".
- 2011036495 date "2012".
- 2011036495 date "c2012.".
- 2011036495 dateCopyrighted "c2012.".
- 2011036495 description "Metrics -- Keeping score -- Customer value and acquisitions metrics -- Enrollment funnel metrics -- Marketing return on investment metrics -- Retention rate metrics -- Now take action! -- Market -- Know your market -- Market research -- Your greatest asset -- Social proof -- Competitive analysis -- Now take action! -- Message -- Crafting your message -- Finding your unique value -- The eight key ingredients of your message -- How to write effective marketing copy -- Now take action! -- Media -- Choose and use media effectively -- Online media: your website -- Online media: social media -- Community marketing -- Publicity campaigns -- Direct mail -- Local media advertising -- Develop your marketing budget -- Now take action! -- Pulling it all together -- Your strategic marketing action plan (S-map) -- Create systems for ongoing success -- Final thoughts -- Appendixes -- Appendix A: Tour checklist -- Appendix B: Sample parent survey -- Appendix C: Strategic marketing action plan (S-map) -- Glossary -- About the author.".
- 2011036495 extent "xi, 240 p. :".
- 2011036495 identifier "9781605540832 (alk. paper)".
- 2011036495 issued "2012".
- 2011036495 issued "c2012.".
- 2011036495 language "eng".
- 2011036495 publisher "St. Paul, MN : Redleaf Press,".
- 2011036495 subject "362.71/20688 23".
- 2011036495 subject "Child care services Management Handbooks, manuals, etc.".
- 2011036495 subject "Day care centers Handbooks, manuals, etc.".
- 2011036495 subject "Family day care Handbooks, manuals, etc.".
- 2011036495 subject "HQ778.5 .M87 2012".
- 2011036495 subject "Marketing Handbooks, manuals, etc.".
- 2011036495 tableOfContents "Metrics -- Keeping score -- Customer value and acquisitions metrics -- Enrollment funnel metrics -- Marketing return on investment metrics -- Retention rate metrics -- Now take action! -- Market -- Know your market -- Market research -- Your greatest asset -- Social proof -- Competitive analysis -- Now take action! -- Message -- Crafting your message -- Finding your unique value -- The eight key ingredients of your message -- How to write effective marketing copy -- Now take action! -- Media -- Choose and use media effectively -- Online media: your website -- Online media: social media -- Community marketing -- Publicity campaigns -- Direct mail -- Local media advertising -- Develop your marketing budget -- Now take action! -- Pulling it all together -- Your strategic marketing action plan (S-map) -- Create systems for ongoing success -- Final thoughts -- Appendixes -- Appendix A: Tour checklist -- Appendix B: Sample parent survey -- Appendix C: Strategic marketing action plan (S-map) -- Glossary -- About the author.".
- 2011036495 title "The ultimate child care marketing guide : tactics, tools, and strategies for success / Kris Murray.".
- 2011036495 type "text".