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- 2011037155 abstract "At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.".
- 2011037155 contributor B12143466.
- 2011037155 created "c2012.".
- 2011037155 date "2012".
- 2011037155 date "c2012.".
- 2011037155 dateCopyrighted "c2012.".
- 2011037155 description "At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.".
- 2011037155 description "Includes bibliographical references (p. [410]-411) and index.".
- 2011037155 extent "x, 422 p., [8] p. of plates :".
- 2011037155 identifier "9780307886057".
- 2011037155 identifier "9780307886071 (ebook)".
- 2011037155 issued "2012".
- 2011037155 issued "c2012.".
- 2011037155 language "eng".
- 2011037155 publisher "New York : Crown Business,".
- 2011037155 spatial "United States".
- 2011037155 subject "338.7/629222092 23".
- 2011037155 subject "Automobile industry and trade United States History.".
- 2011037155 subject "Ford Motor Company.".
- 2011037155 subject "HD9710.U54 F636 2012".
- 2011037155 subject "Mulally, Alan R.".
- 2011037155 title "American icon : Alan Mulally and the fight to save Ford Motor Company / by Bryce G. Hoffman.".
- 2011037155 type "text".