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- 2011037446 contributor B12143809.
- 2011037446 created "2012.".
- 2011037446 date "2012".
- 2011037446 date "2012.".
- 2011037446 dateCopyrighted "2012.".
- 2011037446 description "Includes bibliographical references and index.".
- 2011037446 extent "xxiv, 392 p. :".
- 2011037446 identifier "9780813823973 (hard cover : alk. paper)".
- 2011037446 issued "2012".
- 2011037446 issued "2012.".
- 2011037446 language "eng".
- 2011037446 publisher "Hoboken, NJ : Wiley-Blackwell,".
- 2011037446 subject "658.8/3 23".
- 2011037446 subject "Consumer behavior.".
- 2011037446 subject "Marketing research.".
- 2011037446 subject "New products.".
- 2011037446 subject "TS170 .P758 2012".
- 2011037446 title "Product innovation toolbox : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat.".
- 2011037446 type "text".