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- 2011040583 contributor B12147503.
- 2011040583 contributor B12147504.
- 2011040583 created "c2012.".
- 2011040583 date "2012".
- 2011040583 date "c2012.".
- 2011040583 dateCopyrighted "c2012.".
- 2011040583 description "Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.".
- 2011040583 extent "xv, 283 p. :".
- 2011040583 identifier "9780749464271".
- 2011040583 identifier "9780749464288".
- 2011040583 issued "2012".
- 2011040583 issued "c2012.".
- 2011040583 language "eng".
- 2011040583 publisher "Philadelphia, PA : Kogan Page,".
- 2011040583 subject "658.8/72 23".
- 2011040583 subject "HF5415.1265 .R93 2012".
- 2011040583 subject "Internet marketing.".
- 2011040583 subject "Marketing Management.".
- 2011040583 subject "Social media.".
- 2011040583 subject "Strategic planning.".
- 2011040583 tableOfContents "Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.".
- 2011040583 title "Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.".
- 2011040583 type "text".