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- 2011042944 contributor B12150299.
- 2011042944 contributor B12150300.
- 2011042944 created "c2013.".
- 2011042944 date "2013".
- 2011042944 date "c2013.".
- 2011042944 dateCopyrighted "c2013.".
- 2011042944 description "Includes bibliographical references ( p. R1 - R23 ) and index.".
- 2011042944 description "Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.".
- 2011042944 extent "1v. (various paging) :".
- 2011042944 identifier "0132744031".
- 2011042944 identifier "9780132744034".
- 2011042944 issued "2013".
- 2011042944 issued "c2013.".
- 2011042944 language "eng".
- 2011042944 publisher "Boston : Prentice Hall,".
- 2011042944 subject "658.8 23".
- 2011042944 subject "HF5415 .K625 2013".
- 2011042944 subject "Marketing.".
- 2011042944 tableOfContents "Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.".
- 2011042944 title "Marketing : an introduction / Gary Armstrong, Philip Kotler.".
- 2011042944 type "text".