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- 2011043275 contributor B12150688.
- 2011043275 contributor B12150689.
- 2011043275 created "c2012.".
- 2011043275 date "2012".
- 2011043275 date "c2012.".
- 2011043275 dateCopyrighted "c2012.".
- 2011043275 description "How this book will help you grow your business -- Targeting : who should you talk to? -- Discover : what should you talk to customers about? -- Locate : how do you find them? -- Budget : how much do you spend? -- Yardsticks : how do you measure what works and doesn't? -- Optimize : how do you do more of what works and less of what doesn't? -- The future.".
- 2011043275 extent "viii, 257 p. :".
- 2011043275 identifier "9780307888341".
- 2011043275 identifier "9780307888365 (ebook)".
- 2011043275 issued "2012".
- 2011043275 issued "c2012.".
- 2011043275 language "eng".
- 2011043275 publisher "New York : Crown Business,".
- 2011043275 subject "658.8/3 23".
- 2011043275 subject "Advertising Research.".
- 2011043275 subject "Consumer behavior Research.".
- 2011043275 subject "Data mining.".
- 2011043275 subject "HF5415.32 .M34 2012".
- 2011043275 subject "Marketing research.".
- 2011043275 tableOfContents "How this book will help you grow your business -- Targeting : who should you talk to? -- Discover : what should you talk to customers about? -- Locate : how do you find them? -- Budget : how much do you spend? -- Yardsticks : how do you measure what works and doesn't? -- Optimize : how do you do more of what works and less of what doesn't? -- The future.".
- 2011043275 title "Sexy little numbers : how to grow your business using the data you already have / Dimitri Maex with Paul B. Brown.".
- 2011043275 type "text".