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- 2011046749 contributor B12154764.
- 2011046749 created "2012.".
- 2011046749 date "2012".
- 2011046749 date "2012.".
- 2011046749 dateCopyrighted "2012.".
- 2011046749 description "Includes bibliographical references and index.".
- 2011046749 description "Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index.".
- 2011046749 extent "xi, 553 p. :".
- 2011046749 identifier "9780470683668 (pbk.)".
- 2011046749 issued "2012".
- 2011046749 issued "2012.".
- 2011046749 language "eng".
- 2011046749 publisher "Hoboken, N.J. : Wiley,".
- 2011046749 subject "658.4/012 23".
- 2011046749 subject "HD30.28 .S627 2012".
- 2011046749 subject "Marketing Management.".
- 2011046749 subject "Strategic planning.".
- 2011046749 tableOfContents "Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index.".
- 2011046749 title "Business development : a market-oriented perspective / Hans Eibe Sörensen.".
- 2011046749 type "text".