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- 2011047745 contributor B12155936.
- 2011047745 contributor B12155937.
- 2011047745 created "c2013.".
- 2011047745 date "2013".
- 2011047745 date "c2013.".
- 2011047745 dateCopyrighted "c2013.".
- 2011047745 description "Includes bibliographical references and index.".
- 2011047745 extent "li, 745 p. :".
- 2011047745 identifier "0078028892 (acid-free paper)".
- 2011047745 identifier "9780078028892 (acid-free paper)".
- 2011047745 issued "2013".
- 2011047745 issued "c2013.".
- 2011047745 language "eng".
- 2011047745 publisher "New York, NY : McGraw-Hill/Irwin,".
- 2011047745 subject "658.8 23".
- 2011047745 subject "HF5415 .M29474 2013".
- 2011047745 subject "Marketing.".
- 2011047745 title "Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.".
- 2011047745 type "text".