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- 2011048334 contributor B12156632.
- 2011048334 coverage "India Economic conditions 1991-".
- 2011048334 created "2012.".
- 2011048334 date "2012".
- 2011048334 date "2012.".
- 2011048334 dateCopyrighted "2012.".
- 2011048334 description "Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.".
- 2011048334 description "Includes bibliographical references.".
- 2011048334 extent "xvii, 168 p. :".
- 2011048334 identifier "8132107152 (paper back)".
- 2011048334 identifier "9788132107156 (paper back)".
- 2011048334 issued "2012".
- 2011048334 issued "2012.".
- 2011048334 language "eng".
- 2011048334 publisher "New Delhi, India ; Thousand Oaks, Calif. : SAGE,".
- 2011048334 spatial "India Economic conditions 1991-".
- 2011048334 spatial "India.".
- 2011048334 subject "658.8/27 23".
- 2011048334 subject "Brand name products India.".
- 2011048334 subject "Branding (Marketing) India.".
- 2011048334 subject "Consumers' preferences India.".
- 2011048334 subject "HD69.B7 H347 2012".
- 2011048334 tableOfContents "Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.".
- 2011048334 title "Darwin's brands : adapting for success / Anand Halve.".
- 2011048334 type "text".