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- 2011049085 alternative "Philip Kotler".
- 2011049085 contributor B12157503.
- 2011049085 contributor B12157504.
- 2011049085 created "2012.".
- 2011049085 date "2012".
- 2011049085 date "2012.".
- 2011049085 dateCopyrighted "2012.".
- 2011049085 description "Includes bibliographical references.".
- 2011049085 description "v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.".
- 2011049085 extent "9 v. :".
- 2011049085 identifier "9788132105190 (hbk. : 9 vol. set)".
- 2011049085 isPartOf "Legends in marketing".
- 2011049085 issued "2012".
- 2011049085 issued "2012.".
- 2011049085 language "eng".
- 2011049085 publisher "New Delhi ; Thousand Oaks, Calif. : SAGE Publications,".
- 2011049085 subject "658.8 23".
- 2011049085 subject "HF5415 .K6248 2012".
- 2011049085 subject "Kotler, Philip.".
- 2011049085 subject "Marketing research.".
- 2011049085 subject "Marketing.".
- 2011049085 tableOfContents "v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.".
- 2011049085 title "Legends in marketing. Philip Kotler / series editor, Jagdish N. Sheth.".
- 2011049085 title "Philip Kotler".
- 2011049085 type "text".