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- 2011049757 contributor B12158289.
- 2011049757 created "c2012.".
- 2011049757 date "2012".
- 2011049757 date "c2012.".
- 2011049757 dateCopyrighted "c2012.".
- 2011049757 description "Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.".
- 2011049757 description "Includes bibliographical references (p. 241-248) and index.".
- 2011049757 extent "xii, 257 p. :".
- 2011049757 identifier "0814416764".
- 2011049757 identifier "9780814416761".
- 2011049757 issued "2012".
- 2011049757 issued "c2012.".
- 2011049757 language "eng".
- 2011049757 publisher "New York : American Management Association,".
- 2011049757 subject "658.8/27 23".
- 2011049757 subject "Branding (Marketing)".
- 2011049757 subject "Customer loyalty.".
- 2011049757 subject "HF5415.1255 .V55 2012".
- 2011049757 tableOfContents "Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.".
- 2011049757 title "Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.".
- 2011049757 type "text".