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- 2011049935 contributor B12158503.
- 2011049935 created "2012.".
- 2011049935 date "2012".
- 2011049935 date "2012.".
- 2011049935 dateCopyrighted "2012.".
- 2011049935 description "Includes bibliographical references and index.".
- 2011049935 description "Machine generated contents note: -- PART 1: -- Chapter 1: Introduction to International Marketing - TC Melewar & - Suraksha Gupta -- PART 2: THE 7Ps OF THE INTERNATIONAL MARKETING MIX -- Chapter 2: Product - Stan Paliwoda -- Chapter 3: Product - Sak Onkvist & - John J Shaw -- Chapter 4: Price -- Chapter 5: Price -- Chapter 6: Place - Suraksha Gupta & - TC Melewar -- Chapter 7: Place -- Chapter 8: Promotion - Don E Schultz -- Chapter 9: Promotion - Patrick de Pelsmacker & - Cauberghe Verolien -- Chapter 10: People - Klement Podnar & - Zlatko Jancic -- Chapter 11: People - Michael R Czinkota & - A Coskun Samli -- Chapter 12: Processes - Repo K Lindberg & - Christian Gronroos -- Chapter 13: Processes -John Cadogan -- Chapter 14: Physical Evidence - Adrian Palmer -- Chapter 15: Physical Evidence - Keith Dinnie -- PART 3: DISCUSSION & - CONCLUSION -- Chapter 16: Future Directions - John Saunders -- Chapter 17: Conclusion - TC Melewar & - Suraksha Gupta.".
- 2011049935 extent "xxvii, 303 p. :".
- 2011049935 identifier "9780230580244 (pbk.)".
- 2011049935 identifier lgcover.9780230580244.jpg.
- 2011049935 issued "2012".
- 2011049935 issued "2012.".
- 2011049935 language "eng".
- 2011049935 publisher "Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan,".
- 2011049935 subject "658.8/4 23".
- 2011049935 subject "BUSINESS & ECONOMICS / General. bisacsh".
- 2011049935 subject "BUSINESS & ECONOMICS / Marketing / General. bisacsh".
- 2011049935 subject "BUSINESS & ECONOMICS / Marketing / Research. bisacsh".
- 2011049935 subject "Export marketing.".
- 2011049935 subject "HF1416 .S84 2012".
- 2011049935 subject "International business enterprises.".
- 2011049935 tableOfContents "Machine generated contents note: -- PART 1: -- Chapter 1: Introduction to International Marketing - TC Melewar & - Suraksha Gupta -- PART 2: THE 7Ps OF THE INTERNATIONAL MARKETING MIX -- Chapter 2: Product - Stan Paliwoda -- Chapter 3: Product - Sak Onkvist & - John J Shaw -- Chapter 4: Price -- Chapter 5: Price -- Chapter 6: Place - Suraksha Gupta & - TC Melewar -- Chapter 7: Place -- Chapter 8: Promotion - Don E Schultz -- Chapter 9: Promotion - Patrick de Pelsmacker & - Cauberghe Verolien -- Chapter 10: People - Klement Podnar & - Zlatko Jancic -- Chapter 11: People - Michael R Czinkota & - A Coskun Samli -- Chapter 12: Processes - Repo K Lindberg & - Christian Gronroos -- Chapter 13: Processes -John Cadogan -- Chapter 14: Physical Evidence - Adrian Palmer -- Chapter 15: Physical Evidence - Keith Dinnie -- PART 3: DISCUSSION & - CONCLUSION -- Chapter 16: Future Directions - John Saunders -- Chapter 17: Conclusion - TC Melewar & - Suraksha Gupta.".
- 2011049935 title "Strategic international marketing : an advanced perspective / edited by T.C. Melewar, Suraksha Gupta.".
- 2011049935 type "text".
