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- 2011051520 contributor B12160384.
- 2011051520 created "c2012.".
- 2011051520 date "2012".
- 2011051520 date "c2012.".
- 2011051520 dateCopyrighted "c2012.".
- 2011051520 description "Includes bibliographical references and index.".
- 2011051520 extent "xiv, 163 p. :".
- 2011051520 identifier "0123919223 (alk. paper)".
- 2011051520 identifier "9780123919229 (alk. paper)".
- 2011051520 issued "2012".
- 2011051520 issued "c2012.".
- 2011051520 language "eng".
- 2011051520 publisher "Waltham, MA : Morgan Kaufmann,".
- 2011051520 subject "658.8/72 23".
- 2011051520 subject "Branding (Marketing)".
- 2011051520 subject "HF5415.1265 .B575 2012".
- 2011051520 subject "Information technology Management.".
- 2011051520 subject "Internet marketing.".
- 2011051520 subject "Web site development.".
- 2011051520 subject "Web sites Design.".
- 2011051520 title "Content strategy at work : real-world stories to strengthen every interactive project / Margot Bloomstein ; with a foreword by Kristina Halvorson.".
- 2011051520 type "text".