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- 2011052025 contributor B12160999.
- 2011052025 created "c2012.".
- 2011052025 date "2012".
- 2011052025 date "c2012.".
- 2011052025 dateCopyrighted "c2012.".
- 2011052025 description "Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index.".
- 2011052025 extent "viii, 280 p. :".
- 2011052025 identifier "081441785X (pbk.)".
- 2011052025 identifier "9780814417850 (pbk.)".
- 2011052025 issued "2012".
- 2011052025 issued "c2012.".
- 2011052025 language "eng".
- 2011052025 publisher "New York : AMACOM,".
- 2011052025 subject "658.15/224 23".
- 2011052025 subject "HF5718.5 .S26 2012".
- 2011052025 subject "Persuasion (Rhetoric)".
- 2011052025 subject "Proposal writing in business.".
- 2011052025 tableOfContents "Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index.".
- 2011052025 title "Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant.".
- 2011052025 type "text".