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- 2011052315 contributor B12161343.
- 2011052315 created "c2012.".
- 2011052315 date "2012".
- 2011052315 date "c2012.".
- 2011052315 dateCopyrighted "c2012.".
- 2011052315 description "Includes bibliographical references (p. [197]-201) and index.".
- 2011052315 description "Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.".
- 2011052315 extent "xviii, 215 p. ;".
- 2011052315 identifier "0071791094 (alk. paper)".
- 2011052315 identifier "9780071791090 (alk. paper)".
- 2011052315 issued "2012".
- 2011052315 issued "c2012.".
- 2011052315 language "eng".
- 2011052315 publisher "New York : McGraw-Hill,".
- 2011052315 subject "658.8/72 23".
- 2011052315 subject "HM742 .S33 2012".
- 2011052315 subject "Online social networks.".
- 2011052315 subject "Social influence.".
- 2011052315 subject "Social media Marketing.".
- 2011052315 tableOfContents "Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.".
- 2011052315 title "Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer.".
- 2011052315 type "text".