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- 2011052734 contributor B12161846.
- 2011052734 contributor B12161847.
- 2011052734 created "2012.".
- 2011052734 date "2012".
- 2011052734 date "2012.".
- 2011052734 dateCopyrighted "2012.".
- 2011052734 description "Includes bibliographical references and index.".
- 2011052734 extent "xvi, 208 p. :".
- 2011052734 identifier "9780749465353".
- 2011052734 identifier "9780749465360 (ebook)".
- 2011052734 issued "2012".
- 2011052734 issued "2012.".
- 2011052734 language "eng".
- 2011052734 publisher "London ; Philadelphia : Kogan Page,".
- 2011052734 subject "658.8/02 23".
- 2011052734 subject "Consumer behavior.".
- 2011052734 subject "HF5415.127 .Z67 2012".
- 2011052734 subject "Market segmentation.".
- 2011052734 subject "Marketing.".
- 2011052734 subject "Target marketing.".
- 2011052734 title "Precision marketing : maximizing revenue through relevance / Sandra Zoratti, Lee Gallagher.".
- 2011052734 type "text".