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- 2011280622 abstract "A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.".
- 2011280622 contributor B12168895.
- 2011280622 contributor B12168896.
- 2011280622 created "c2011.".
- 2011280622 date "2011".
- 2011280622 date "c2011.".
- 2011280622 dateCopyrighted "c2011.".
- 2011280622 description "A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.".
- 2011280622 description "Includes bibliographical references and index.".
- 2011280622 extent "xxii, 282 p. :".
- 2011280622 identifier "0470648287 (hbk.)".
- 2011280622 identifier "9780470648285 (hbk.)".
- 2011280622 isPartOf "New rules of social media series".
- 2011280622 issued "2011".
- 2011280622 issued "c2011.".
- 2011280622 language "eng".
- 2011280622 publisher "Hoboken, N.J. : Wiley,".
- 2011280622 subject "658.872 22".
- 2011280622 subject "HF5415.1265 .H3577 2011".
- 2011280622 subject "Internet marketing.".
- 2011280622 subject "Social media.".
- 2011280622 subject "Web sites Design.".
- 2011280622 title "Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley & C.C. Chapman.".
- 2011280622 type "text".