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- 2011288993 abstract "Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.".
- 2011288993 contributor B12177176.
- 2011288993 created "2011.".
- 2011288993 date "2011".
- 2011288993 date "2011.".
- 2011288993 dateCopyrighted "2011.".
- 2011288993 description "Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.".
- 2011288993 extent "v, 268 p. :".
- 2011288993 identifier "0857081500 (pbk)".
- 2011288993 identifier "9780857081506 (pbk)".
- 2011288993 issued "2011".
- 2011288993 issued "2011.".
- 2011288993 language "eng".
- 2011288993 publisher "Chichester, West Sussex : Capstone,".
- 2011288993 subject "658.8 23".
- 2011288993 subject "HF5415 .M5323 2011".
- 2011288993 subject "Marketing Management.".
- 2011288993 subject "Marketing.".
- 2011288993 title "What you need to know about marketing / Simon Middleton.".
- 2011288993 type "text".