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- 2011380350 alternative "Mass communcation".
- 2011380350 contributor B12249826.
- 2011380350 date "2010".
- 2011380350 description "Includes bibliographical references.".
- 2011380350 description "The evolution of mass communication -- Mass communication effects -- The media as entertainment -- Books -- News -- Newspapers -- Magazines -- Radio -- Music industry and a shared imagination -- Television, cable, and the future -- Music, movies, theater, sports, and evolving entertainment -- Public relations -- Advertising -- Law and ethics.".
- 2011380350 extent "iv, 228 pages ;".
- 2011380350 identifier "0757578055".
- 2011380350 identifier "9780757578052".
- 2011380350 issued "2010".
- 2011380350 language "eng".
- 2011380350 subject "302.23 23".
- 2011380350 subject "Communication Study and teaching.".
- 2011380350 subject "Communication Textbooks.".
- 2011380350 subject "Mass media Influence.".
- 2011380350 subject "Mass media Social aspects.".
- 2011380350 subject "Mass media Study and teaching.".
- 2011380350 subject "P90 .R83 2010".
- 2011380350 tableOfContents "The evolution of mass communication -- Mass communication effects -- The media as entertainment -- Books -- News -- Newspapers -- Magazines -- Radio -- Music industry and a shared imagination -- Television, cable, and the future -- Music, movies, theater, sports, and evolving entertainment -- Public relations -- Advertising -- Law and ethics.".
- 2011380350 title "Customized version of mass communication : producers & consumers / Brent Ruben, Raul Reis, Barbara Iverson, Genelle Belmas ; designed specifically by Laurie Fluker, Texas State University.".
- 2011380350 title "Mass communcation".
- 2011380350 type "text".