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2011410155 contributor B12282084.
2011410155 created "c2010.".
2011410155 date "2010".
2011410155 date "c2010.".
2011410155 dateCopyrighted "c2010.".
2011410155 description "1. Hierarchy of Buying -- 2. Word on Experts -- 3. Trust Gap -- 4. Restaurant That Didn't Get It -- 5. Cold Calling -- 6. Aiming Your Company at the Bottom of the Barrel -- 7. Pull and Stay -- 8. Reasons Why Companies Don't Use Social Media -- 9. Social Media (Social Currency as Well) -- 10. Twitter versus Facebook versus Linkedln -- 11. Social Media Platforming -- 12. HARO Platforming Example -- 13. Game Has Changed: Immediacy and Relevancy -- 14. Publicized Customer Service -- 15. Don't Bank on the Bold -- 16. Seven Deadly Social Media Sins -- 17. How Twitter Changed My Business -- 18. Tassimo -- 19. Local Twitter -- 20. Dominos Word of Mouth: Mouths Are Moving -- 21. Naked Pizza -- 22. Don't Feed the Trolls -- 23. Tweetathon -- 24. Your Web Site Old School versus New School -- 25. Captchas -- 26. Experience Gap -- 27. Raising and Keeping the Bar High Cirque -- 28. Stirring Coffee -- 29. Experience Gap for Small Biz -- 30. Using Stop Start Continue -- 31. Zappos -- 32. Rockport -- 33. FreshBooks -- 34. Why You Can't Learn From Millionaires -- 35. Transparency and Authenticity -- 36. My Transparency on Twitter -- 37. Your Transparency on Twitter -- 38. Affiliates -- 39. Testimonials -- 40. Best Sellers -- 41. Why Being a Work-at-Home Mom Is Bad for Business -- 42. Hello? Walmart? -- 43. Idea Creation -- 44. Idea Delivery -- 45. Doing In-Person Seminars -- 46. Tele-Seminars -- 47. Tele-Summits -- 48. How and Why I Created a Summit E-Book Instead -- 49. Viral Marketing -- 50. Undercover UnMarketing -- 51. Putting It into Practice -- 52. Lush -- 53. Trade Shows -- 54. Social Media at Trade Shows -- 55. UnNetworking: Why Networking Events Are Evil -- 56. UnEnd.".
2011410155 extent "xvi, 256 p. :".
2011410155 identifier "9780470617878 (hbk.)".
2011410155 identifier "9780470646861 (ebk.)".
2011410155 issued "2010".
2011410155 issued "c2010.".
2011410155 language "eng".
2011410155 publisher "Hoboken, N.J. : Wiley,".
2011410155 subject "658.802 22".
2011410155 subject "HF5415.55 .S76 2010".
2011410155 subject "Internet marketing. sears".
2011410155 subject "Relationship marketing.".
2011410155 subject "Viral marketing.".
2011410155 tableOfContents "1. Hierarchy of Buying -- 2. Word on Experts -- 3. Trust Gap -- 4. Restaurant That Didn't Get It -- 5. Cold Calling -- 6. Aiming Your Company at the Bottom of the Barrel -- 7. Pull and Stay -- 8. Reasons Why Companies Don't Use Social Media -- 9. Social Media (Social Currency as Well) -- 10. Twitter versus Facebook versus Linkedln -- 11. Social Media Platforming -- 12. HARO Platforming Example -- 13. Game Has Changed: Immediacy and Relevancy -- 14. Publicized Customer Service -- 15. Don't Bank on the Bold -- 16. Seven Deadly Social Media Sins -- 17. How Twitter Changed My Business -- 18. Tassimo -- 19. Local Twitter -- 20. Dominos Word of Mouth: Mouths Are Moving -- 21. Naked Pizza -- 22. Don't Feed the Trolls -- 23. Tweetathon -- 24. Your Web Site Old School versus New School -- 25. Captchas -- 26. Experience Gap -- 27. Raising and Keeping the Bar High Cirque -- 28. Stirring Coffee -- 29. Experience Gap for Small Biz -- 30. Using Stop Start Continue -- 31. Zappos -- 32. Rockport -- 33. FreshBooks -- 34. Why You Can't Learn From Millionaires -- 35. Transparency and Authenticity -- 36. My Transparency on Twitter -- 37. Your Transparency on Twitter -- 38. Affiliates -- 39. Testimonials -- 40. Best Sellers -- 41. Why Being a Work-at-Home Mom Is Bad for Business -- 42. Hello? Walmart? -- 43. Idea Creation -- 44. Idea Delivery -- 45. Doing In-Person Seminars -- 46. Tele-Seminars -- 47. Tele-Summits -- 48. How and Why I Created a Summit E-Book Instead -- 49. Viral Marketing -- 50. Undercover UnMarketing -- 51. Putting It into Practice -- 52. Lush -- 53. Trade Shows -- 54. Social Media at Trade Shows -- 55. UnNetworking: Why Networking Events Are Evil -- 56. UnEnd.".
2011410155 title "Unmarketing : stop marketing. Start engaging. / Scott Stratten.".
2011410155 type "text".