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- 2011410311 abstract "Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.".
- 2011410311 contributor B12282213.
- 2011410311 created "c2011.".
- 2011410311 date "2011".
- 2011410311 date "c2011.".
- 2011410311 dateCopyrighted "c2011.".
- 2011410311 description "Includes bibliographical references (p. 283-291) and index.".
- 2011410311 description "Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.".
- 2011410311 extent "xxiii, 296 p. ;".
- 2011410311 identifier "0470638842 (pbk.)".
- 2011410311 identifier "9780470638842 (pbk.)".
- 2011410311 issued "2011".
- 2011410311 issued "c2011.".
- 2011410311 language "eng".
- 2011410311 publisher "Hoboken, N.J. : Wiley,".
- 2011410311 subject "658.8/72 23".
- 2011410311 subject "Electronic commerce.".
- 2011410311 subject "HF5415.1265 .Q83 2011".
- 2011410311 subject "Internet marketing.".
- 2011410311 subject "Social media.".
- 2011410311 subject "Social networks.".
- 2011410311 title "Socialnomics : how social media transforms the way we live and do business / Erik Qualman.".
- 2011410311 type "text".