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- 2011453033 abstract "Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.".
- 2011453033 alternative "Marketing".
- 2011453033 alternative "Oxford dictionary of marketing".
- 2011453033 contributor B12322545.
- 2011453033 created "c2011.".
- 2011453033 date "2011".
- 2011453033 date "c2011.".
- 2011453033 dateCopyrighted "c2011.".
- 2011453033 description "Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.".
- 2011453033 extent "x, 436 p. :".
- 2011453033 identifier "0199590230".
- 2011453033 identifier "9780199590230".
- 2011453033 identifier 2011453033-b.html.
- 2011453033 identifier 2011453033-d.html.
- 2011453033 isPartOf "Oxford paperback reference".
- 2011453033 issued "2011".
- 2011453033 issued "c2011.".
- 2011453033 language "eng".
- 2011453033 publisher "Oxford ; New York : Oxford University Press,".
- 2011453033 subject "658.8003 22".
- 2011453033 subject "HF5412 .D69 2011".
- 2011453033 subject "Marketing Dictionaries.".
- 2011453033 subject "Marketing Terminology.".
- 2011453033 subject "Marketing. swd".
- 2011453033 title "A dictionary of marketing / Charles Doyle.".
- 2011453033 title "Marketing".
- 2011453033 title "Oxford dictionary of marketing".
- 2011453033 type "Wörterbuch.".
- 2011453033 type "text".