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- 2011499861 contributor B12365180.
- 2011499861 created "c2012.".
- 2011499861 date "2012".
- 2011499861 date "c2012.".
- 2011499861 dateCopyrighted "c2012.".
- 2011499861 description "Content marketing basics. What is content marketing, anyway? -- Why is content important now? -- You're a publisher; think like one -- What kind of content are you? -- Content that entertains -- Content that informs and educates -- Providing utility -- Content curation and aggregation -- Finding a voice -- Getting tactical: content nuts & bolts. Overview of digital content channels -- Content and SEO -- Content and PR -- Content and advertising -- Content marketing for live events -- Content and customer service -- Content and reputation management -- User-generated content -- Content distribution and dissemination -- Whose job is content? -- How to conduct a content audit -- How to analyze content needs -- The content workflow -- Never over: post-publication. Listening...and responding -- Remaking, remodeling, and repurposing content -- Tools of the trade -- Yes, but is it working? Content metrics and analytics.".
- 2011499861 extent "xvii, 217 p. :".
- 2011499861 identifier "0789748371 (pbk.)".
- 2011499861 identifier "9780789748379 (pbk.)".
- 2011499861 issued "2012".
- 2011499861 issued "c2012.".
- 2011499861 language "eng".
- 2011499861 publisher "Indianapolis : Que,".
- 2011499861 subject "HF5415.1265 .L52 2012".
- 2011499861 subject "Internet marketing.".
- 2011499861 subject "Online social networks.".
- 2011499861 tableOfContents "Content marketing basics. What is content marketing, anyway? -- Why is content important now? -- You're a publisher; think like one -- What kind of content are you? -- Content that entertains -- Content that informs and educates -- Providing utility -- Content curation and aggregation -- Finding a voice -- Getting tactical: content nuts & bolts. Overview of digital content channels -- Content and SEO -- Content and PR -- Content and advertising -- Content marketing for live events -- Content and customer service -- Content and reputation management -- User-generated content -- Content distribution and dissemination -- Whose job is content? -- How to conduct a content audit -- How to analyze content needs -- The content workflow -- Never over: post-publication. Listening...and responding -- Remaking, remodeling, and repurposing content -- Tools of the trade -- Yes, but is it working? Content metrics and analytics.".
- 2011499861 title "Content marketing : think like a publisher-- how to use content to market online and in social media / Rebecca Lieb.".
- 2011499861 type "text".