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• 2011922615 alternative "Social marketing".
• 2011922615 contributor B12413814.
• 2011922615 created "2011.".
• 2011922615 date "2011".
• 2011922615 date "2011.".
• 2011922615 dateCopyrighted "2011.".
• 2011922615 description "Includes bibliographical references and index.".
• 2011922615 description "Introduction: A Movement in Social Marketing Gerard Hastings -- Section 1: Theoretical debates -- Theoretical Models of Behaviour Change / Rob Donovan -- Social Models for Social Marketing / R. Craig Lefebvre -- Social Diffusion, Social Networks, Social Capital, Social Determinants and Social Franchising Relationship Marketing and Social Marketing / Susana Marques and Christine Domegan -- Understanding Social Norms / Patrick Kenny and Gerard Hastings -- Upstream and Downstream Applications For Social Marketers Design Thinking, Demarketing and Behavioural Economics / R. Craig Lefebvre and Philip Kotler -- Fostering Interdisciplinary Growth in Social Marketing Critical Marketing / Michael Saren -- Theoretical Underpinnings New Approaches Towards Resistance to Persuasion / Petia K. Petrova and Robert B. Cialdini -- Section 2: Marketing planning -- Segmentation and Targeting / Lynne Doner Lotenberg, Carol Schechter and John Strand -- Competition and Positioning / Gary Noble and Debra Z. Basil -- The Social Marketing Mix -- A Critical Review / Ken Peattie and Sue Peattie -- Communications in Social Marketing / Dana L. Alden, Michael D. Basil and Sameer Deshpande -- New Media in Social Marketing / Darren Mays, James B. Weaver and Jay M. Bernhardt -- Section 3: Research: it's roles and techniques -- Evaluation in Social Marketing / Martine Stead and Robert J. McDermott -- Qualitative Research Methods In Social Marketing / Simone Pettigrew and Michele Roberts -- Measurement in Quantitative Methods / Fiona J. Harris -- Section 4: Dancing with the Devil -- Critical Marketing / Janet Hoek -- Applications Social Marketing's Response to the Alcohol Problem / Sandra C. Jones -- Who's Conducting the Orchestra? From Social Marketing to Corporate Social Marketing -- changing consumption habits as the new frontier of Corporate Social Responsibility / Guido Pallazo -- Ethical Challenges in Commercial Social Marketing / Thomas Anker and Klemens Kappel -- Internal Social Marketing / Anne M. Smith -- Lessons From the Field of Services Marketing -- Section 5: Upstream and social change -- Impoverished Consumers and Social Marketing / Ronald Paul Hill -- Social Marketing and International Development / Georgina Cairns, Bruce Mackay and Laura MacDonald -- Social Marketing for a Sustainable Environment / Sue Peattie and Ken Peattie -- Business as Unusual / Jeff French -- The Contribution of Social Marketing to Government Policy Making and Strategy Development -- Section 6: Social marketing in practice: case studies -- Social Marketing and Advocacy / William D. Novelli and Boe Workman -- Social Marketing and Tobacco Control / Timothy Dewhirst and Wonkyong Beth Lee -- Social Marketing and the Health Educator / Robert J. McDermott, Kelli R. McCormack Brown and Rosemary Thackeray -- Social Marketing / William Smith -- A Future Rooted in the Past / William Smith.".
• 2011922615 extent "xxvi, 442 p. :".
• 2011922615 identifier "1849201889 (hbk.)".
• 2011922615 identifier "9781849201889 (hbk.)".
• 2011922615 issued "2011".
• 2011922615 issued "2011.".
• 2011922615 language "eng".
• 2011922615 publisher "Los Angeles : Sage,".
• 2011922615 subject "658.8 23".
• 2011922615 subject "Behavior modification.".
• 2011922615 subject "HF5414 .S34 2011".
• 2011922615 subject "Social marketing Handbooks, manuals, etc.".
• 2011922615 tableOfContents "Introduction: A Movement in Social Marketing Gerard Hastings -- Section 1: Theoretical debates -- Theoretical Models of Behaviour Change / Rob Donovan -- Social Models for Social Marketing / R. Craig Lefebvre -- Social Diffusion, Social Networks, Social Capital, Social Determinants and Social Franchising Relationship Marketing and Social Marketing / Susana Marques and Christine Domegan -- Understanding Social Norms / Patrick Kenny and Gerard Hastings -- Upstream and Downstream Applications For Social Marketers Design Thinking, Demarketing and Behavioural Economics / R. Craig Lefebvre and Philip Kotler -- Fostering Interdisciplinary Growth in Social Marketing Critical Marketing / Michael Saren -- Theoretical Underpinnings New Approaches Towards Resistance to Persuasion / Petia K. Petrova and Robert B. Cialdini -- Section 2: Marketing planning -- Segmentation and Targeting / Lynne Doner Lotenberg, Carol Schechter and John Strand -- Competition and Positioning / Gary Noble and Debra Z. Basil -- The Social Marketing Mix -- A Critical Review / Ken Peattie and Sue Peattie -- Communications in Social Marketing / Dana L. Alden, Michael D. Basil and Sameer Deshpande -- New Media in Social Marketing / Darren Mays, James B. Weaver and Jay M. Bernhardt -- Section 3: Research: it's roles and techniques -- Evaluation in Social Marketing / Martine Stead and Robert J. McDermott -- Qualitative Research Methods In Social Marketing / Simone Pettigrew and Michele Roberts -- Measurement in Quantitative Methods / Fiona J. Harris -- Section 4: Dancing with the Devil -- Critical Marketing / Janet Hoek -- Applications Social Marketing's Response to the Alcohol Problem / Sandra C. Jones -- Who's Conducting the Orchestra? From Social Marketing to Corporate Social Marketing -- changing consumption habits as the new frontier of Corporate Social Responsibility / Guido Pallazo -- Ethical Challenges in Commercial Social Marketing / Thomas Anker and Klemens Kappel -- Internal Social Marketing / Anne M. Smith -- Lessons From the Field of Services Marketing -- Section 5: Upstream and social change -- Impoverished Consumers and Social Marketing / Ronald Paul Hill -- Social Marketing and International Development / Georgina Cairns, Bruce Mackay and Laura MacDonald -- Social Marketing for a Sustainable Environment / Sue Peattie and Ken Peattie -- Business as Unusual / Jeff French -- The Contribution of Social Marketing to Government Policy Making and Strategy Development -- Section 6: Social marketing in practice: case studies -- Social Marketing and Advocacy / William D. Novelli and Boe Workman -- Social Marketing and Tobacco Control / Timothy Dewhirst and Wonkyong Beth Lee -- Social Marketing and the Health Educator / Robert J. McDermott, Kelli R. McCormack Brown and Rosemary Thackeray -- Social Marketing / William Smith -- A Future Rooted in the Past / William Smith.".
• 2011922615 title "Social marketing".
• 2011922615 title "The Sage handbook of social marketing / edited by Gerard Hastings, Kathryn Angus and Carol Bryant.".
• 2011922615 type "text".