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- 2011929697 contributor B12417684.
- 2011929697 created "2012.".
- 2011929697 date "2012".
- 2011929697 date "2012.".
- 2011929697 dateCopyrighted "2012.".
- 2011929697 description "Includes bibliographical references and index.".
- 2011929697 description "Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.".
- 2011929697 extent "xv, 175 p., [4] p. plates :".
- 2011929697 identifier "1847871852 (hbk.)".
- 2011929697 identifier "1847871860 (pbk.)".
- 2011929697 identifier "9781847871855 (hbk.)".
- 2011929697 identifier "9781847871862 (pbk.)".
- 2011929697 issued "2012".
- 2011929697 issued "2012.".
- 2011929697 language "eng".
- 2011929697 publisher "London ; Thousand Oaks, Calif. : SAGE,".
- 2011929697 subject "808.06661 23".
- 2011929697 subject "Communication in medicine.".
- 2011929697 subject "Medical writing.".
- 2011929697 subject "R119 .W75 2012".
- 2011929697 tableOfContents "Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.".
- 2011929697 title "Writing health communication : an evidence-based guide / [edited by] Charles Abraham and Marieke Kools.".
- 2011929697 type "text".