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- 2011932267 abstract "Cause marketing benefits nonprofit and for-profit enterprises alike-- make it work for you! Discover how supporting a good cause provides a powerful competitive edge.".
- 2011932267 contributor B12419029.
- 2011932267 contributor B12419030.
- 2011932267 created "c2011".
- 2011932267 date "2011".
- 2011932267 date "c2011".
- 2011932267 dateCopyrighted "c2011".
- 2011932267 description "Cause marketing benefits nonprofit and for-profit enterprises alike-- make it work for you! Discover how supporting a good cause provides a powerful competitive edge.".
- 2011932267 description "Getting started with cause marketing -- Promoting your cause marketing plan -- Implementing your cause marketing program -- Taking your cause marketing program online -- Expanding your cause marketing plan -- The part of tens.".
- 2011932267 extent "xvi, 316 p. :".
- 2011932267 identifier "1118011309 (pbk.)".
- 2011932267 identifier "9781118011300 (pbk.)".
- 2011932267 isPartOf "--For dummies.".
- 2011932267 isPartOf "For dummies".
- 2011932267 issued "2011".
- 2011932267 issued "c2011".
- 2011932267 language "eng".
- 2011932267 publisher "Hoboken, NJ : Wiley,".
- 2011932267 subject "658.8 22".
- 2011932267 subject "658.8 23".
- 2011932267 subject "HF5414 .W38 2011".
- 2011932267 subject "Nonprofit organizations Marketing.".
- 2011932267 subject "Social marketing.".
- 2011932267 tableOfContents "Getting started with cause marketing -- Promoting your cause marketing plan -- Implementing your cause marketing program -- Taking your cause marketing program online -- Expanding your cause marketing plan -- The part of tens.".
- 2011932267 title "Cause marketing for dummies / by Joe Waters & Joanna MacDonald.".
- 2011932267 type "text".