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- 2011937503 contributor B12422081.
- 2011937503 created "2012.".
- 2011937503 date "2012".
- 2011937503 date "2012.".
- 2011937503 dateCopyrighted "2012.".
- 2011937503 description "Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.".
- 2011937503 description "Includes bibliographical references (p. 291) and index.".
- 2011937503 extent "296 p. :".
- 2011937503 identifier "0500290318 (pbk.)".
- 2011937503 identifier "0500516235 (hbk.)".
- 2011937503 identifier "9780500290316 (pbk.)".
- 2011937503 identifier "9780500516232 (hbk.)".
- 2011937503 issued "2012".
- 2011937503 issued "2012.".
- 2011937503 language "eng".
- 2011937503 publisher "London : Thames & Hudson,".
- 2011937503 subject "659.1 23".
- 2011937503 subject "Advertising campaigns.".
- 2011937503 subject "Advertising copy.".
- 2011937503 subject "Advertising.".
- 2011937503 subject "HF5823 .B27 2012".
- 2011937503 tableOfContents "Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.".
- 2011937503 title "The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.".
- 2011937503 type "text".