Matches in Library of Congress for { <http://lccn.loc.gov/2011940997> ?p ?o. }
Showing items 1 to 21 of
21
with 100 items per page.
- 2011940997 contributor B12423889.
- 2011940997 contributor B12423890.
- 2011940997 created "c2012.".
- 2011940997 date "2012".
- 2011940997 date "c2012.".
- 2011940997 dateCopyrighted "c2012.".
- 2011940997 description "Includes bibliographical references (p. 480-481) and index.".
- 2011940997 description "Pt 1. Defining fashion marketing and how it works. Developing and maintaining profitable customer relationships ; Participating in the global fashion marketplace ; Understanding fashion consumer and business buyer behavior -- Pt. 2. Building a fashion marketing strategy. Creating a company marketing strategy ; Obtaining and using fashion marketing information ; Creating the right relationships with fashion customers -- Pt. 3. Focusing marketing mix elements on the fashion consumer. Branding strategies for fashion goods and services ; Developing new fashion products and monitoring their life cycles ; Pricing : identifying and promoting customer value ; Fashion marketing channels and supply chain management ; Fashion wholesaling and retailing -- Pt. 4. Communicating fashion's value through promotion. Promoting fashion goods and services ; Promoting fashion through personal setting and direct marketing ; Fashion advertising, sales promotion, and public relations.".
- 2011940997 extent "xxi, 504 p. :".
- 2011940997 identifier "1609010787 (pbk.)".
- 2011940997 identifier "9781609010782 (pbk.)".
- 2011940997 issued "2012".
- 2011940997 issued "c2012.".
- 2011940997 language "eng".
- 2011940997 publisher "New York : Fairchild Books,".
- 2011940997 subject "687.0688 23".
- 2011940997 subject "Fashion merchandising.".
- 2011940997 subject "HD9940.A2 R38 2012".
- 2011940997 tableOfContents "Pt 1. Defining fashion marketing and how it works. Developing and maintaining profitable customer relationships ; Participating in the global fashion marketplace ; Understanding fashion consumer and business buyer behavior -- Pt. 2. Building a fashion marketing strategy. Creating a company marketing strategy ; Obtaining and using fashion marketing information ; Creating the right relationships with fashion customers -- Pt. 3. Focusing marketing mix elements on the fashion consumer. Branding strategies for fashion goods and services ; Developing new fashion products and monitoring their life cycles ; Pricing : identifying and promoting customer value ; Fashion marketing channels and supply chain management ; Fashion wholesaling and retailing -- Pt. 4. Communicating fashion's value through promotion. Promoting fashion goods and services ; Promoting fashion through personal setting and direct marketing ; Fashion advertising, sales promotion, and public relations.".
- 2011940997 title "Marketing fashion : a global perspective / Patricia Mink Rath, Richard Petrizzi, Penny Gill.".
- 2011940997 type "text".