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- 2012005236 contributor B12432927.
- 2012005236 contributor B12432928.
- 2012005236 created "c2013.".
- 2012005236 date "2013".
- 2012005236 date "c2013.".
- 2012005236 dateCopyrighted "c2013.".
- 2012005236 description "Includes bibliographical references and index.".
- 2012005236 description "Strategy development and the strategic mind-set -- Understanding the strategic, business, and marketing planning process -- The challenge of a competitive marketplace -- Conducting the internal/external assessment -- Creating the mission, vision, and critical success factors -- The strategy/action match -- Determining marketing actions -- Integration of the marketing plan with the business plan and the strategic plan -- The approval and monitoring process.".
- 2012005236 extent "xviii, 358 p. :".
- 2012005236 identifier "0763789283 (pbk.)".
- 2012005236 identifier "9780763789282 (pbk.)".
- 2012005236 issued "2013".
- 2012005236 issued "c2013.".
- 2012005236 language "eng".
- 2012005236 publisher "Burlington, Mass. : Jones & Bartlett Learning,".
- 2012005236 subject "362.1068/8 23".
- 2012005236 subject "Marketing of Health Services.".
- 2012005236 subject "RA410.56 .H55 2013".
- 2012005236 subject "W 74.1".
- 2012005236 tableOfContents "Strategy development and the strategic mind-set -- Understanding the strategic, business, and marketing planning process -- The challenge of a competitive marketplace -- Conducting the internal/external assessment -- Creating the mission, vision, and critical success factors -- The strategy/action match -- Determining marketing actions -- Integration of the marketing plan with the business plan and the strategic plan -- The approval and monitoring process.".
- 2012005236 title "Health care market strategy : from planning to action / Steven Hillestad, Eric Berkowitz.".
- 2012005236 type "text".