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- 2012005809 contributor B12433616.
- 2012005809 created "c2012.".
- 2012005809 date "2012".
- 2012005809 date "c2012.".
- 2012005809 dateCopyrighted "c2012.".
- 2012005809 description "Includes bibliographical references (p. 211-217) and index.".
- 2012005809 description "It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges.".
- 2012005809 extent "xv, 224 p. :".
- 2012005809 identifier "1118299299 (cloth)".
- 2012005809 identifier "9781118299296 (cloth)".
- 2012005809 identifier "9781118331897 (ebk)".
- 2012005809 identifier "9781118334126 (ebk)".
- 2012005809 identifier "9781118335246 (ebk)".
- 2012005809 issued "2012".
- 2012005809 issued "c2012.".
- 2012005809 language "eng".
- 2012005809 publisher "Hoboken, N.J. : Wiley,".
- 2012005809 subject "658.8/02 23".
- 2012005809 subject "HF5415 .F436 2012".
- 2012005809 subject "Marketing.".
- 2012005809 subject "Purchasing.".
- 2012005809 tableOfContents "It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges.".
- 2012005809 title "Revenue disruption : game-changing sales and marketing strategies to accelerate growth / Phil Fernandez.".
- 2012005809 type "text".